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Helsinki City Museum by Werklig, Finland

Opinion by Richard Baird.

Logo and branded shopping bags by Finnish graphic design studio Werklig for Helsinki City Museum

Helsinki City Museum, through its collection of objects and images, provides visitors with historical insight into the everyday lives and personal experiences of the people of Helsinki. It is free to enter and features 2400 sqm of exhibitions and public spaces, a cafe, inner courtyard, areas to relax and conference rooms.

To coincide with a move to a new space; created by interior architecture office Kakadu and located in the oldest part of the city, the museum worked with Scandinavian graphic design studio Werklig to develop a new visual identity based around the Museum’s vision that “Everyone has the opportunity to fall in love with Helsinki”. This runs across stationery, business cards, merchandise, ad campaign, signage and website created in collaboration with Byroo.

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Terri Timely by Bedow, Sweden

Opinion by Richard Baird.

Brand identity and business card for Californian directing duo Terri Timely by Bedow, Sweden

Terri Timely is a Californian directing duo creating short films, music videos and commercials. Although they collaborate with a variety of clients; these include Mitsubishi, Amazon and Comcast, much of the duo’s work share a quirky and humorous visual style. This is expressed by their new brand identity, developed by Swedish graphic design studio Bedow, through a simple but playful visual style and animation that extends across stationery, business cards and website.

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Mister by Brief, Canada

Opinion by Richard Baird.

Brand identity and packaging by Brief for Vancouver-based all natural, artisanal and seasonal ice cream business Mister

Mister crafts all natural, artisanal and seasonal ice cream from its location on Mainland Street, Vancouver, using a liquid nitrogen technique that rapidly freezes products to create less ice crystals and air compared to traditional ice creams. This gives Mister’s ice cream a richer, creamier and denser quality that does not require stabilisers or fillers.

Mister worked with local graphic design studio Brief to develop a visual identity that would run across and unite signage, packaging and business cards. Taking their cues from the modern production technique, and in opposition to a premises with a rough interior of exposed brick and a history dating back to 1912, Brief created a reductive but impactful brand expression based around a pentagon motif and a bright blue ink.

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