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Absolut Botanik by Bold Inc., Australia

Opinion by Richard Baird.

Packaging for Absolut Botanik by graphic design studio Bold Inc.

Absolut Botanik is a new ready to drink, pre-mixed, single-source vodka range from distiller Absolut, flavoured with Scandinavian lingonberries, cloudberries and blueberries, blended with either pear, apple or lime. The range features a distinctive and bespoke single-serve bottle with a silver crown cap, and the Absolut logotype framed by rich illustrative detail. This mixes bold watercolour strokes with finer pen and ink work. The packaging design, created by Bold Inc., looks to engage the market with a strong character and story, and to convey a sense of craft and playfulness. This post was updated October 2017 with images of Berry Lemon, a new addition to the range.

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Park Distillery Vodka by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Package design for Park Vodka by Canadian graphic design studio Glasfurd & Walker via BP&O A Packaging Design Blog.

Park is a bar, restaurant and distillery located in the Canadian resort town of Banff, within the Banff National Park, and the province of Alberta. It is a region of diverse natural beauty, with mountains, prairies, forests and desert badlands that attract walkers, campers and skiers.

Park Restaurant is a celebration of Banff’s alpine history and lifestyle. This runs throughout its interior, campfire-inspired menu and a brand identity by Vancouver based graphic design studio Glasfurd & Walker which plays with the visual vernacular of mountain trails, camping equipment and walking clothes through type, colour and texture. Check out the project and BP&O’s review here.

Glasfurd & Walker continue to work with Park, designing packaging for its distillery business, and its range of vodkas, using the opportunity to build out brand identity with the introduction of illustration by Cristian Fowlie, the perceived value of a silver foil, choice of structure and further material texture.

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Absolut Flavored Vodka designed by The Brand Union

Packaging with handcrafted illustrative detail for premium Swedish flavored vodka range from Absolut designed by The Brand Union

The Brand Union have redesigned the packaging for Swedish premium vodka brand Absolut’s complete flavour range bringing them in line with the more expressive directions of their recent special editions. Based around a diverse set of handcrafted illustrations which replace the lengthy script of the originals – a detail that drew together the brand’s heritage and ingredient quality – the “vibrant new designs bypass design conventions to artistically express the core essence of the flavours in the Absolut Vodka range”, whilst retaining their distinctive and proprietary structure.

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