BPO


Nongfu Spring Mineral Water by Horse, United Kingdom

Opinion by Richard Baird.

Illustrative package design by London based Horse for Chinese mineral water brand Nongfu.

Nongfu Spring is a bottled mineral water brand and a leading Chinese beverage business. Nongfu worked with British design studio Horse to develop a new package design treatment that, using labels illustrated by designer Brett Ryder and a distinctive structural design with a slim profile and proprietary leak-free sports cap, would engage the youth market.

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Marbella Club designed by Pentagram

Opinion by Richard Baird.

Logo designed by Pentagram for Spanish hotel, golf club and spa resort Marbella Club

Marbella Club is a hotel, spa and golf resort located in the Spanish coastal city of Marbella, on the shores of the Mediterranean sea. Built as the private residence of Prince Alfonso of Hohenlohe-Langenburg, and converted by the prince into an exclusive, private hotel and retreat in 1957, Marbella Club has a significant heritage, one that has played host to royalty, stars of the silver screen, and legends of the music business.

While perhaps some of the glamour of 1950’s and 60’s Hollywood has left us, Pentagram’s new brand identity treatment, directed by John Rushworth and coinciding with Marbella Club’s sixtieth birthday and recent refurbishment, captures some of the qualities of the period and confidently plays with nostalgia, glamour and legacy with a current precision. This occurs in print through texture, colour, photography and symbology, and online with a detailed timeline component.

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Taiwan High Mountain Tea by Victor Design

Packaging design for Taiwan High Mountain Tea created by Victor Design

Victor Design have recently completed the packaging for Taiwan High Mountain Tea, a range of maple, bamboo, cedar, plum, pine and lily infused teas that have their origins in the high-altitude mountain top estates of Taiwan. Victor’s approach neatly captures provenance with a three fold fusion of distinctive mountain silhouettes, flora and indigenous mountain birds illustrated with fantastic level of detail by hand using ink that quickly establishes a clear sense of craft.

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