Opinion by Richard Baird.
WallpaperSTORE* is the online store of UK architecture, interior, fashion, art and contemporary design magazine Wallpaper*. It features and ships worldwide a broad but tightly curated catalogue of tabletop, lighting, desktop, stationery, grooming, technology and travel objects. Many of these objects, while individually distinctive, share a sense of contrast; in form and finish, materiality and colour, but also in their contemporary crafted quality.
WallpaperSTORE* worked with London-based graphic design studio A Practice For Everyday Life on a broad range of packaging. This included gift and shipping boxes, tissue paper and box tape, gift bags and stickers, document sleeves and information cards. These needed to be suitable for holding everything from letter openers to large-scale pieces of furniture.
Drawing their inspiration from the Wallpaper* asterisk and brand colour palette, and leveraging the material language of standard packaging, the studio created a system of geometric patterns, kraft cardboard boxes and coloured sleeves that together are robust, visually appealing and add value. Although WallpaperSTORE* launched in summer of 2015 A Practice For Everyday Life documented their packaging work and recently added it to their website.