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Meg’s Tailoring by Studio South, New Zealand

Opinion by Richard Baird.

Brand identity and postcards by Auckland-based Studio South for New Zealand tailoring service Meg's

Meg’s is a tailoring service, established by Megan Kenny, that began as a single store on Garfield Street in 1995. Meg’s now has two locations in Auckland, New Zealand, provides a broad range of services; from hems to full garment design, and works on large projects with high-end designers and labels such as Hugo Boss, Prada and Gucci, and on smaller jobs from High Street drop-ins.

Megan Kenny has worked in Sydney and London, has decades of experience in dressmaking, fashion and interior design, and has built a team of tailors, seamstresses, designers and machinists, many of whom she has trained herself. Megan and her team are passionate and respectful, and pride themselves on their attention to detail and customer care.

With the intention of better communicating the team’s ongoing ambition to deliver quality work and exceptional service Megan worked with Auckland-based Studio South to evolve Meg’s brand identity and re-introduce it to the market in a fresh and contemporary way. This was achieved through universal motif and colour palette, the materiality of uncoated papers and glossy finishes, and a modern restraint. Alongside digital presence and art direction, Studio South also provided Meg’s Tailoring with a variety of printed assets, these included branded t-shirts and carrier bags, signage, decals and business cards.

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Reel by Richards Partners, New Zealand

Opinion by Richard Baird.

Branding for Auckland based Reel designed by Richards Partners

Reel, formerly Reel Good, is a digital production company telling memorable stories and crafting digital experiences from its offices in Auckland, New Zealand. It has positioned itself at the intersection between new technologies and established filming techniques, and delivers both creative and distribution services. These include providing direction, production, post-production, animation and music to clients such as New Zealand Air, Casio, Warner Music and Vodafone, amongst others. To coincide with the name change graphic design studio Richards Partners were commissioned by Reel to create a new brand identity treatment, which extended across business cards, posters, brochure and responsive website, that would help move it from start-up to respected production house.

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The National Insti­tute of Dra­matic Art by Maud, Australia

Opinion by Richard Baird.

Black block foiled corporate handbook designed by Maud for The National Insti­tute of Dra­matic Art

The National Institute of Dramatic Art is a national education and training organisation for the performing arts in Australia, and is respons­ible for developing the talents of some of the country’s biggest stars. With the continued demo­crat­isa­tion of per­form­ance through digital platforms such as Youtube, and concerns that this had the potential to undermine NIDA’s con­ser­vatoire approach, NIDA pursues a tech­nical mas­tery as a way to preserve a high stand­ard of education.

NIDA looked to design studio Maud to help redesign its visual identity system in a way that help a world-renowned organisation maintain its international presence, prominence and authority within an increasingly accessible field, and broaden its appeal beyond the dramatic arts to include per­form­ance skills across a wide range of industries. The project included logotype, signage, prospectus, business cards, brand guidelines and brochure.

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