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Sommos by Mucho

Opinion by Richard Baird.

Logo, stationery, print and packaging by Mucho for Dutch online wine subscription service Sommos

Summos is an online platform that gathers together and shares the knowledge of the six best sommeliers of the Netherlands and offers a seasonal subscription service that sends out a selection of some of the country’s best wines once every two months. Sommos worked with graphic design studio Mucho to develop name, brand identity and packaging.

Based around the concept of group and innovation, and clearly informed by the curated nature of Sommos’ content, service and sommeliers, Mucho delivered a name and logotype with a simple corkscrew at its centre, a light and contemporary colour palette and the crafted and personable qualities of brush stroke patterns. This links subscription boxes, business cards, stationery, tags and tissue paper. This project was completed in 2015 but was documented and uploaded to Mucho’s site recently.

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Black Estate — Circuit by Toko, Australia

Opinion by Richard Baird.

Package design for Black Estate's wine range Circuit designed by graphic design studio Toko

Circuit is a 2014 Pinot Noir and 2015 Pinot Gris range from New Zealand’s Black Estate, a Vineyard run by The Naish Family and located across three hillsides in the Waipara Valley, an area of North Canterbury with clay and clay-limestone soil. Black Estate worked with Australian graphic design studio Toko on the branding and packaging of these two new wine varieties which extended across labels and boxes.

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Estones de Mishima by Folch, Spain

Opinion by Richard Baird.

Packaging for Spanish wine label Estones de Mishima designed by graphic design studio Folch

Vins de Mas Sersal is a Spanish wine producer, founded by winemaker Salvi Moliner and sommelier Sergi Montalà in 2008. Inspired by the lyrics of Qui n’ha Begut from the album Set Tota La Vida (Thirsty The Whole Life) by singer, songwriter and friend of Salvi and Sergi, David Carabén of the indie band Mishima, the winery created a special edition release of its Estones.

Estones de Mishima is a blend of Grenache, Syrah and Carignan grapes grown in the lands of Catalonia and aged seven months. The bottle features a distinctive label by Barcelona based graphic design studio Folch that takes its cues from Mishima’s Set Tota La Vida album cover, also designed by Folch. The result is described by the studio as a unique and synergic combination, and the Spanish wine industry’s first co-branded venture.

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Vinoteca by dn&co, United Kingdom

Opinion by Richard Baird.

Branding and menu design for London restaurant group Vinoteca by British graphic design studio dn&co.

Vinoteca is a group of London based restaurants, founded by business partners and friends Brett Woonton and Charlie Young, that were inspired by the wine bars of Spain and Italy. Aside from the restaurant experience, and as a testament to the quality of their wine list, these restaurants also operate as local wine retailers.

dn&co. were commissioned to refresh and formalise Vinoteca’s brand identity. With an emphasis on balance and clarity, and a desire to convey Vinoteca’s welcoming and easily digestible take on the complex world of wine, dn&co., in opposition to the simplicity and clinicality often favoured by similarly positioned restaurants, embraces material colour and texture, typographic reduction and flourish, space and rich photography. This extends across menus, wine lists and labels, business cards and website.

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