BPO


Dr Jart+ by Pentagram, United States

Opinion by Richard Baird.

Packaging and graphic identity by Pentagram partner Paula Scher for specialist skincare brand Dr Jart+

Dr Jart+ is a South Korean skincare brand that formulates its various ranges to tackle specific conditions, and derives its name from the positioning phrase “Doctor Joins Art”, an articulation of the brand’s unique fusion of dermatological science and art, presumably, something along the lines of pragmatism combined with creative leaps.

The balance between the psychological and physiological components of skincare—internal feelings and external sensation, the aesthetic and the remedial—are touched upon, alongside practical considerations such as a spacial sensitivity, shelf impact and range fragmentation, in the design of Dr Jart+’s new packaging and graphic identity, developed by Pentagram’s Paula Scher and team.

The design currently links Dr Jart+’s Ceramidin creams and liquids, which were launched in South Korea during 2017 and are due to roll out internationally in 2018, but will go on to include other ranges. These will share the same form language, but will be differentiated by colour and material.

Continue reading this article


Maisonette by Lotta Nieminen Studio, United States

Opinion by Richard Baird

Visual identity and invitation for children's online retailer Maisonette by Lotta Nieminen Studio New York

Maisonette is an American online retailer of luxury children’s brands, founded by former Vogue co-workers Sylvana Durrett and Luisana Mendoza Roccia. The retailer carries a carefully selected yet extensive catalogue of clothing, homeware, gifts and accessories that mixes local up-and-coming brands with those that are well-established and international.

Maisonette’s visual identity, designed by New York based Lotta Nieminen Studio, intends to balance and juxtapose a sense of play and a modern sophistication though scribbles and their arrangement and colour, a simple outline logo, similar logotype and a gold block foil finish. These link a variety of assets that include swing tags, stationery, business cardspackaging and website.

This is one of a number of recently documented projects designed over the last few years and uploaded to the Lotta Nieminen Studio website last week. Also check out Rent The Runway, and Cienne.

Continue reading this article