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Atlantic Theater 2018 – ’19 Season by Pentagram

Opinion by Richard Baird

Campaign identity and programme by Paul Scher, Pentagram, for the Atlantic Theater's 2018–19 season

Atlantic Theater Company continues to work with Paula Scher and her team at Pentagram, this time on the campaign for their 2018–19 season. This is characterised by a contrast of bright fluorescent gradients and solid black ink. These fill, define and intersect the condensed sans-serif letterforms and graphic emblem of the theatre; the megaphone A, designed and introduced in 2015. This runs across a printed programme of upcoming productions, kids programming and educational opportunities.

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OfficeUS Manual by Pentagram

Opinion by Richard Baird.

Book designed by Pentagram's Natasha Jen for OfficeUS Manual published by Lars Müller Publishers

OfficeUS Manual is a guide to the American architectural workplace over the past century. It is the third book in the OfficeUS series which deals with the development of international US architectural practices, and offers insight into the office life of these over the past 100 years; how they have changed and remained the same. It does this through the compiling and presentation of job listings, timesheets and estimates, work furniture and reception areas, office hours and benefits.

The book is marked by its approach; a balance of criticality, conviviality and deadpan documentation, in its mix of isolated objects, technical drawings and iconography, contemporary reflections by more than fifty architects, artists and writers, and a scope that covers the meta, macro and micro.

The book was edited by Eva Franch, Ana Miljački, Carlos Mínguez Carrasco, Jacob Reidel and Ashley Schafer and published by Lars Müller Publishers. It is a paperback measuring 160 × 240mm, made up of 288 pages featuring 461 illustrations and was designed by Pentagram partner Natasha Jen and team.

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Platform 10: Live Feed by Pentagram

Opinion by Richard Baird

Platform 10: Live Feed a book designed by Pentagram partner Natasha Jen for the Harvard University Graduate School of Design

Platform 10 is the latest edition of the Harvard University Graduate School of Design’s annual abstract of student work, events, lectures and exhibitions. Under the theme “Live Feed” and inspired by social media feeds, Pentagram’s Natasha Jen and team have collated and formalised the 2016-2017 school year, in reverse chronological order, presenting this as a timeline of images drawn from a crowd-sourced database of 117,518 files. The pages of Platform 10 are bound by a French fold, giving the book the quality of a single continuous stream of paper, which is augmented by the sequencing and cropping of images, and the way that these occasionally disappear into the crease.

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