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Trika by Bunch, United Kingdom

Opinion by Richard Baird.

Trika is an interior design company, working on both public and private spaces, with a showroom and studio in the Croatian capital of Zagreb. They represent furniture and equipment manufacturers such as Billiani, Enea and Federicia, amongst many others, whose brand names are described as being synonyms for quality, comfort and design.

Graphic design studio Bunch worked with Trika to develop a new brand identity. This included logotype, business cards, notebooks, tote bag and website. Bunch’s work frames some lovely project photography and distils down modern contemporary interior and furniture design into a simple and functional graphic expression, elevated by material detail.

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Raumindex by Moodley, Austria

Opinion by Richard Baird.

Brand identity and business cards by Graz and Wien-based Moodley for Austrian shop design studio Raumindex

Raumindex is an Austrian design, development and project management studio established in 2005 that creates integrated interior and exterior retail environments for national and international clients. Its philosophy is rooted in the shaping and arrangement of form, space and content to create functional and flexible environments to add value and elicit feelings.

With a desire to appear more accessible, and with the intention of conveying a little more about the nature of the studio, one made up of a young team with surprising ideas, the studio worked with graphic design studio Moodley to create a cohesive and expressive new brand identity that lived up to the company’s abilities and portfolio. This extends across business cards, stationery and soon to launch website.

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Superkül by Blok, Canada

Opinion by Richard Baird.

Brand identity and note card by Toronto-based graphic design studio Blok for Canadian architecture firm Superkül

Superkül is an Canadian architectural firm with a portfolio that is described as having an understated boldness, subtlety and spacial richness, and a process that intends to find the essence of each project and remain true to this throughout design and development. Superkül has won many awards and is considered one of Canada’s most progressive architecture firms.

To celebrate their first ten years Superkül worked with Toronto-based graphic design studio Blok on a book that would both serve as a collection of work but also as a reflection of the firm’s unique philosophy and design approach. This was an exercise in discovery and a clarity of positioning which was then expressed materially through subtle paper transitions, finishes and printing techniques. This can be seen here.

Blok follows this up with the launch of Superkül’s new brand identity next week. Where book, in its comprehensive yet singular form could be seen as the strategic component of branding, one that clarified approach and direction, visual identity is the distillation and expression of this across of variety of new assets. These included wordmark, business cards, notebooks, packaging, stationery and website.

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