Lundén Architecture Company by Tsto, Finland
Posted: March 20, 2017 Filed under: Architecture and The Built Environment, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Animated Logos, Architecture Logos, Black and White, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Tsto, Finnish Design, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Sans-serif Typography, Stationery Design, The Best Business Cards of 2017, The Best New Logo Designs of 2017, Typography, Uncoated Papers & Cards, Wordmark Design Comments Off on Lundén Architecture Company by Tsto, FinlandOpinion by Richard Baird.
Lundén Architecture Company is a Helsinki-based design studio developing innovative structures, infrastructures and spaces. The studio, through their knowledge of strategic development, experimental building technology and urban design, drawn from their collaborations with experts from different fields, offer proposals that affect the future of the built environment. Projects have included a new school and community complex that inspires learning during the day and functions as a meeting place, workshop area and community space during the evening, and an infrastructure proposal that reconsider airport terminal systems for Finland’s air transportation network.
Lundén Architecture Company’s brand identity, developed by Finnish graphic design studio Tsto, is based around a logotype that acknowledges the fragility of structure and the notion that its deterioration begins as soon as it is completed. This is expressed through the breaking apart and reassembly of logotype. This runs across business cards and stationery in a static but transitory state, and in motion online.
Suomen Jäätelö by Werklig, Finland
Posted: February 22, 2017 Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Back of Pack Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Colour in Use: Blue, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Werklig, Designed in Helsinki, Finnish Design, Fonts in Use: Eksell Display, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logotypes, Marble Patterns, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Retail Logos, Stationery Design, Typography, Uncoated Papers & Cards, Wordmark Design Comments Off on Suomen Jäätelö by Werklig, FinlandOpinion by Richard Baird.
Suomen Jäätelö is a super-premium ice cream brand currently available in five flavours and a sorbet. These include Milk, Pistachio, Vanilla and Chocolate made from Finncattle milk, a Rhubarb sorbet and Spruce created in collaboration with iconic furniture maker Artek. Although ice cream is internationally ubiquitous, Suomen Jäätelö is described as having a distinctively Finnish character. This is expressed throughout its packaging design, developed by Helsinki-based Werklig, in its balance of unique structure, use of space and pattern, modern logo and type contrast, in conjunction with a still life approach to art direction.