Opinion by Richard Baird.
London-based graphic design studio Paul Belford Ltd. worked with UK restaurant chain YO! Sushi, now Yo!, to rebrand, as it expands into the US, the Middle East and further into Europe. This included an updated logo together with an extensive 200 page brand book, presented in a bespoke Japanese bento box, that covered a variety of new assets. The brand book covers menus, packaging, signage and illustrative noren curtains, as well as a guide to art direction.
Opinion by Richard Baird.
Casa Bonay is a unique hotel destination in the neighbourhood of Eixample Dret, Barcelona, housed within a historic nineteenth century building with a neo-classical façade. Although the setting has a strong historical value, inside and out, the hotel experience makes a connection with the creative talent that populates the city today. This is achieved through collaboration with pioneering chefs, young designers, renowned furniture brands and an independent publisher to create menus, interiors and books.
Casa Boney’s brand identity, created by graphic design studio Mucho, is a visual articulation of the hotel’s free-spirited attitude and the coexistence of disparate personalities and styles. Where the hotel’s interior features classical masonry, period furnishings and darker hues alongside areas of modern restraint, utility and light, Mucho’s brand identity is colourful, eccentric and playful. This reaches across coasters, packaging and a variety of other printed materials.
Opinion by Josh Nychuk.
The former building of Norway’s first savings bank, which began as a social initiative to serve the working class people of Oslo, now houses Sentralen, a mixed-use cultural centre. Sentralen continues in the traditions of the bank, functioning as a hub for innovators concerned with and looking to address present day societal issues.
The centre houses over 350 tenants working in cultural production, while also accommodating business needs through small meeting spaces and venues for conferences. It also intends to bring the neighbourhood to life with activities throughout the week in one of its six performing arts venues, a classic cocktail bar and restaurant with a menu of contemporary Norwegian dishes.
Scandinavian studio Metric Design was responsible for the visual identity design of Sentralen (main entity), Sentralen UNG (youth) and Sentralen Restaurant (plus bar & cafeteria), as was well as way-finding program and website which connects guests with all there is to experience at the centre. While a comprehensive project, this article focuses on visual identity and way-finding components, and was kindly written by New York-based Canadian freelance designer, writer and educator Josh Nychuk.