Opinion by Richard Baird Posted 22 June 2011
Zann St Pierre is a freelance web developer based in North Queensland, Australia with past clients such as TravelEx, Triple J, Monster Children and One Teaspoon. He approached ThoughtAssembly—formerly Studio Verse—to develop a personal identity that would capture his ability to understand and implement complex e-commerce solutions.
“Zann St Pierre (master developer and coder) asked Studio Verse to create an identity and business card fit for his talents. As his work delves deeper than the eye can see, a marque was created to reflect this and the amount of effort that goes into the back-end of coding and developing. Paired with the typeface Replica Mono, the business cards have been printed 1-colour, clear foiled both front and back, and then duplexed to enhance the layers of his work.”
I love the layers, depth and duality built into this identity, it really captures a sense of completeness and individuality. The crossing lines that make up the double ‘Z’ suggest multiple directions and ideas, the crossing over and integration of different functionalities and creative approaches. The type choice is simple and conveys the notion of information technology and while a little small it sits comfortably below the ‘Z’.
The simple modern monotone style works well to deliver a solid identity that has a seal or certified aesthetic quality and while it could be debated that there is not enough of a computer technological reference (in the mark) it offers a new and refreshingly bold representation of the creativity involved in coding.