BPO


Patchett’s designed by Designers Anonymous

Packaging for gourmet confectioner Patchett's marshmallow range created by Designers Anonymous

Patchett’s is a UK gourmet confectioner that specialises in the creation of natural, handmade and batch produced sweets. The brand’s visual identity and packaging for their first range, a selection of uniquely flavoured marshmallows, was created by London-based agency Designers Anonymous and utilises a pale colour palette, soft geometric shapes and classic typographical cues to capture the artisan and craft based nature of the brand and the light but natural flavour profiles of the marshmallows.

“Spending time with our client, we were impressed by the lengths she went to perfect her recipe for gourmet marshmallows. After many test sessions, Ms Patchett finally arrived at a recipe and process that met her strict standards. It was at that point that we created the line ‘Patchett’s makes perfect’.”

“The packaging is inspired by vintage confectionery and features a repeat pattern that continues the ‘Practice makes perfect’ repetition theme. The patterns show the transformation from key ingredient to marshmallow shape… Each flavour has a unique pattern based on a key ingredient.”

– Designers Anonymous

Illustration for gourmet confectioner Patchett's marshmallow range created by Designers Anonymous

What really stands out for me is the amount of communicative value drawn out of a very simple combination of pattern, type and colour. The relationship between pattern and practice is very subtle but resonates well through geometric form, incremental change and grid based layout, details which add an interesting contrast to the more organic, imperfect and handmade qualities of the marshmallows and celebrating the use of basic ingredients.

Logo for gourmet confectioner Patchett's marshmallow range created by Designers Anonymous

The custom inline logo-type with candy cane detail and pastel colour palette have an playful craft sensibility that draws on the classic candy shop vernacular. The broadly spaced use of Gotham below delivers a slightly on-trend, but solid sense of practical professionalism, reliability and contemporary consistency. Plenty of white space provides a natural freshness and restraint that alongside the tangy (but natural) highlights neatly compliment the tone of the marshmallows and emphasise their distinctive flavours.

Logo for gourmet confectioner Patchett's marshmallow range created by Designers Anonymous

Follow BP&O:
RSS
Facebook
Twitter

Packaging for gourmet confectioner Patchett's marshmallow range created by Designers Anonymous

Packaging for gourmet confectioner Patchett's marshmallow range created by Designers Anonymous

Packaging for gourmet confectioner Patchett's marshmallow range created by Designers Anonymous

Illustration for gourmet confectioner Patchett's marshmallow range created by Designers Anonymous

Illustration for gourmet confectioner Patchett's marshmallow range created by Designers Anonymous

Website for gourmet confectioner Patchett's marshmallow range created by Designers Anonymous

More brand identity work by Designers Anonymous:

Logo - Fika  Logo - Fresh Point  Logo - Adams & Harlow


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.