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Triticum designed by Lo Siento

Bakery packaging for Triticum designed by Lo Siento

Lo Siento have recently completed branding and packaging work for Triticum, a Spainish bakery founded by Xevi Remón. Based around a combination of a weighty, uncoated, unbleached substrate, rubber band, sticker, stamp and greaseproof paper. The structural design solution delivers a familiar, earthy, traditional and practical sensibility alongside the more distinctive and proprietary qualities of a non-adhesive, product specific form that allows the boxes to completely foldout. A smart concept that unites commodity and craft, and treats bread making with the same reverence as cakes and pastry.

The radial die cut across the top – also utilised as a simple printed graphic element – is a neat idea that takes ownership of a functional and sensory detail that allows moisture and aroma to escape and establishes it as a brand-mark. Placing an everyday, freshly baked experience at the centre of the identity with the simplest of treatments. A more conventional logo-type built from bold, tall, uppercase, wood-block, stamp-based characters mixes authority, craft and local industry while the gold sticker adds a subtle sense of high quality.

Bakery packaging for Triticum designed by Lo Siento

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Bakery packaging for Triticum designed by Lo Siento

Bakery packaging for Triticum designed by Lo Siento

Bakery packaging for Triticum designed by Lo Siento

Bakery packaging for Triticum designed by Lo Siento

Bakery packaging for Triticum designed by Lo Siento

Bakery packaging for Triticum designed by Lo Siento

Bakery packaging for Triticum designed by Lo Siento

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