From The Readers No.1

Selected by Richard Baird.

From The Readers No.1

BP&O gets sent a lot of great work. For one reason or another, some these, however good they maybe, do not quite work as a review, and it is always a shame to pass up the opportunity to share them. In this new weekly feature, published Saturday mornings, BP&O will gather together and post some of the work sent over during the week. This week, work from Matt Yow, Tangent Graphic, Matthew Hancock and Foreign Policy.


Cambridge Audio by Matthew Hancock, United Kingdon


From The Readers No.1 – Cambridge Audio designed by Matthew Hancock, United Kingdon

Reader Matthew Hancock e-mailed BP&O with a link to his lastest brand identity work for Cambridge Audio, a business that intends to help get customers closer to the music they love with a range of high quality audio equipment. Matthew worked in collaboration with Simon Stevens to deliver logo and web design, campaign material and stationery.

See more of this project here


Eden Mill by Tangent Graphic, United Kingdom


From The Readers No.1 – Eden Mill designed by Tangent Graphic, United Kingdom

Andrew Stevenson was in touch last week with insight into Tagent Graphic’s brand identity and package design work for Scotland’s original single-site distillery and brewery Eden Mill. As part of a full brand overhaul, Tangent Graphic redefined Eden Mill’s identity across their beer, gin and forthcoming whisky ranges, with a characterful visual expression rooted in the provenance and history of St Andrews but with a contemporary edge. Each craft beer is inspired by a hidden story about St Andrews, represented in a playful and whimsical way.

Learn more about Tangent Graphic here


Daybear by Matt Yow, United States


From The Readers No.1 – Daybear designed by Matt Yow, United States

Matt Yow dropped BP&O an e-mail with a link to the brand identity design work he and his studio Twin Forrest created for the San Francisco-based technology start-up Daybear. Daybear provides caregivers with the opportunity to offer and manage childcare services from their homes, and help parents to find safe, nurturing and accessible childcare in their neighbourhood. This is achieved through a dashboard that allows parents to modify and customise schedules, search for local daycare providers, and equips those providers with communication and management tools to start and run a daycare service. Twin Forrest’s work for Daybear is a playful and personable, with a dynamic and expressive component delivered through an emoting bear character.

Read more about this project here


Brand Guide: Singapore Edition by Foreign Policy


From The Readers No.1 – Brand Guide: Singapore Edition by Foreign Policy, Singapore

Brand Guide: Singapore Edition is a 400-page dossier on the secrets to success of 17 contemporary brands in Singapore, scrutinising the process of translating ideas into reality. It is self-initiated project created by graphic design studio Foreign Policy, launched in August 2015 and sold out within months. Following this success, Swee En Tan sent an e-mail to BP&O to let readers know that Foreign Policy have begun funding a second print run through crowdfunding site Kickstarter. If you would like to get involved, head over to the Brand Guide campaign page.

Read more about this project here


If you would like to get involved tweet @bpandopinion a link to your latest brand identity or package design projects. Images will need to be above 1500px and a decent description of the work will need to be available. This feature will be adjusted as I work on format in the coming weeks. Any suggestions, please drop a comment below.


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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