From The Readers No.2

Selected by Richard Baird.


BP&O gets sent a lot of great work. For one reason or another, some these, however good they maybe, do not quite work as a review, and it is always a shame to pass up the opportunity to share them. In this new weekly feature, published Saturday mornings and titled From The Readers, BP&O will gather together and post some of the work sent over during the week. This week, work from Branch, BrandLab, Jules Tardy, Pepper & Cinnamon and Daniel Reed.


Forever Hope Foundation by Branch, United Kingdom


Forever Hope Foundation by Branch, United Kingdon

Reader Craig Dimond e-mailed BP&O with a link to Branch’s work for Forever Hope Foundation, an organisation dedicating their time to raising as much money as possible by creating enjoyable, exciting and enticing ways for people to donate to charity. The foundation approached Branch with one vision: to give hope to those who need it most. The studio worked closely with the organisation to define strategy and create an identity that will grow with the foundation. The identity is a concise and reductive expression that balances simple but compelling copy with interesting and complex form.

See more of this project here.


Cemento Andino by BrandLab, Peru



Juan Carlos Yto got in touch with news of BrandLab’s drastic rebrand of one of Peru’s leading cement brands, Andino. Instead of the single colour utilitarian qualities associated with cement packaging, BrandLab goes all in for detail and heritage. This is expressed through serif flourishes, a lovely etched illustrative panel and an impactful red and black colour palette.

See more of this project here.


Zaha Hadid by Jules Tardy, United States


Zaha Hadid by Jules Tardy, United States

New York-based French designer Jules tardy sent BP&O an e-mail with a link to his brand new website. One particular project that caught BP&O’s eye was the work he did with the team at Mother Design on the identity, collateral, website and monograph for Zaha Hadid and her first permeant building in New York. This is described by Jules Tardy as aligning itself with the high-end minimalism of luxury brands, where every experience needed to convey the inherent worth and significance of Zaha Hadid and her work.

Read more about this project here.


Fleurapy by Pepper & Cinnamon, Singapore


Fleurapy by Pepper & Cinnamon, Singapore

Ben Koh of Singapore design studio Pepper & Cinnamon has kindly sent over some high res images of the studio’s work for Fleurapy, a specialist in floral arrangements and installations. Pepper & Cinnamon’s work revolves around a new blind embossed wordmark that serves as the centrepiece from which pressed flowers and pastel colours overlap and surround. The calligraphy skills of Fleurapy’s owner adds a personal and further creative touch.

Read more and about this project here.


Ivory by Daniel Reed, United Kingdom



Typographer Daniel Reed was in touch with images of his recent work. These include Ivory (above) an all caps display typeface inspired by musical intervals, Sidekick, a display typeface created to help raise money for the NSPCC, and Incido, a contemporary multi-weight typeface made entirely from straight lines.

See more of Daniel’s work here.


If you would like to get involved tweet @bpandopinion a link to your latest design projects. Images will need to be above 1500px and be accompanied by a decent description of intention. If you have any suggestions, please drop a comment below.


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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