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LogoArchive Issue 3 by BP&O (Preview)

The first issue of LogoArchive in print was conceived, designed and sent to the printers (for quotation) within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following a successful launch and a sold-out first issue LogoArchive returns in November with its third release.

LogoArchive is founded on a long-standing enthusiasm for a well-crafted mid-century logo; a convivial metaphor, a communicative immediacy and smart use of form language. However, in print, it was never imagined as a document with just a singular intention; the simple documentation of logos, rather a mode in which to build a story and migrate ideas. This project also intends to explore the potential of the zine to reconfigure itself regularly over time. Issue 3 tackles this theme more directly through the collation of found science symbols, three original texts and the recycled materiality of an insert. The passage of time is marked by each new issue through volume, with a further page added, taking the zine up to twenty pages, this includes front and back as a critical part of content and total experience.

LogoArchive Issue 3 will be printed by WithPrint on Colorplan Ebony 135gsm with multiple passes of white ink on an HP Indigo press. It features an eight-page Cyclus 100gsm insert printed with black. These are bound with black staples. As the zine moves into its third issue, it begins to find its feet, moving closer towards its ambition of sharing ideas and the joy of mid-century symbols. An early release of LogoArchive Issue 3 will be available online from counter-print.co.uk at the beginning of November. Sign up for release notifications here.


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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