BPO


LogoArchive ExtraIssue – Letters As Symbols (Preview)

LogoArchive was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its seventh release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting within the context of archival.

The distinctive smaller format offers ample license to experiment and collaborate with other like-minded resources. Christophe De Pelsemaker’s Logo Books, an online archive of pages from out-of-print publications dedicated to trademarks, is one such resource. Christophe’s own book, Letters As Symbols, a collaborative endeavour with renowned Belgian designer Paul Ibou, sought to bring to life and uniquely document symbols based on the letters of the alphabet. It has an compelling story and an interesting journey to publication which began in 1991. This LogoArchive ExtraIssue intends to offer readers a sample of Letters As Symbols and tell its story through symbols and archival documents.

LogoArchive ExtraIssue – Letters As Symbols will be printed by WithPrint with two hits of black on to Colorplan Factory Yellow, 135gsm. This booklet will hold a 12pp insert printed with two hits of black on Fedrigoni Freelife Gloss 115gsm. These will be bound with black staples and available from Counter-print 12/11. Sign up for launch notifications here.


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.