LogoArchive Talks: BankerWessel
BP&O’s LogoArchive marked the release of its eighth issue and third collaborative Extra Issue with a special event at Fedrigoni’s imaginative Papers Studio in London, hosting guest speakers BankerWessel, who kindly flew over from Sweden, and introducing Alan Smith of WithPrint. The event saw new and familiar faces, all of whom managed to soldier through the cold and rain to be there.
BP&O and LogoArchive founder and editor Richard Baird opened the evening, speaking about the LogoArchive project, which began as Instagram account of mid-century logos in 2015 and developed into a series of zines in 2018, selling 5000 copies and publishing six sell-out issues so far.
Richard covered five things about the zine. These included how he designed the first issue in a day, that all the subsequent issues were all designed in Illustrator (not InDesign) and that the two covers of the latest issue sought to express both the cyclical nature of design, and the theme of past and present.
Ida Wessel, co-founder of BankerWessel, spoke of her time at RISD, and the her personal and working relationship with partner and co-founder Jonas Banker, who began his career as an illustrator.
Jonas Banker talked about the development of the Fotografiska logo and some of the references that informed its design. Above, a small detail in the framing of a photograph, softens the final elements that make up the logo, below.
Jonas and Ida were inviting and often humorous in their presentation, natural and passionate speakers, their interplay spoke of a love for design, and musical and geological metaphors, comparing the creation of logos to the forces applied to rock to form diamonds. Following the process of the Fotografiska logo design, the duo talked about their collaboration with LogoArchive.
The evening concluded with a Q&A with Alan Smith, director of WithPrint, whose work on the zine has infused the light booklet with a distinctive material quality, from the white ink to the black staples. Alan talked openly about the difficulties and challenges of producing the zine. It is rare to have a printer on stage, and the audience welcomed the insight and candidness.