BPO


LogoArchive Issue 6 (Preview)

LogoArchive was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its sixth numbered release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting, particularly in difficult times.

The book is an artefact that is shaped by the conditions of its time. These can be visible— apparent on the surface—and invisible, only revealed in the passage of time. LogoArchive is acutely aware of this temporality. So, alongside the documentation of the symbols of the past, the zine has always sought to introduce an element of the present into its content and materiality. This issue leans further into this, allowing the context of an unprecedented pandemic to impose itself and give new meaning and form to old things.

New financial pressures and the now limited economic means of the editor sees this new issue downsized and its numbers reduced. The content presents a vision of the future, the time in which we will be able to leave our homes and enjoy nature once again. And finally, in the form of participation, by offering donations from the sale of each copy to the efforts to mitigate the effects of the pandemic.

The zine will be available from the LogoArchive Shop next week.


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.