LogoArchive Issue 9
24 March,2021 
Inspired by a panel discussion that took place at London’s Somerset House in 2018 as part of the exhibition Print! the first issue of LogoArchive was conceived, designed and sent to print the following day. Channeling the independent spirit of niche publishing the LogoArchive zine series seeks to surprise and delight within the context and practice of mid-century logo archival by iterating with each new issue.
Independent exploration followed by collaboration has become a critical part of the LogoArchive project. Finding a balance between “social influence” and a programme of individual enquiry has been necessary to keep the project moving forward. With this “social influence” in mind Issue 9 turns its attention to people, firstly through the iconic LogoArchive booklet populated with figure-related logos and secondly by way of two inserts.
LogoArchive Issue 9 can be ordered from: LogoArchive.shop
The LogoArchive booklet, printed on G.F Smith’s Colourplan Ebony with five hits of white and bound with black staples, features 28 figure-related logos. The organising principle of the logos, rather than chronology, moves from “quiet to crowded”, with each page featuring more people. This then functions as an expression of the topic of “Social Influence” in graphic design practice. This is then furthered by way of two distinctive inserts.
The first insert looks at a study into how intermittent breaks in interaction improve collective intelligence and applies this to graphic design. Printed on 140gsm Plike Orange with five different width folds the insert presents the idea not just in the text but by using a material and interaction. Folded, the insert constructs Les Holloway’s logo for Earn & Learn.
The second insert takes a look at the Expo 67 logo and presents a text on the increasing involvement of people in the ratification of the Expo 67 logo and is based on Roger La Roche’s text A Controversial Logo. This is printed on Plike Royal Blue and Red 330gsm (Colours will be randomly assigned but can be requested in the notes at check out). By printing the logo large on one side with enhance the nuance of the logo, small curves often overlooked become pronounced.
Together, these three documents seek to provoke enquiry into emerging and enduring forms of social influence on designers and how these can be best utilised or moderated to generate the best possible outcomes.
LogoArchive Issue 9 can be ordered from: LogoArchive.shop
