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LogoArchive Extra Issue: Standards Manual

LogoArchive Extra Issue: Standards Manual. Designed by Order, featuring a cover logo by Lance Wyman

LogoArchive and Standards Manual are delighted to launch an Extra Issue dedicated to Federal logo design, which includes some of the States’ most iconic symbols. Designed by Order and featuring texts by Bill Shaffer, Valerie Pettis and Lance Wyman, this Extra Issue tells the little-known story of the Federal Design Improvement Program (FDIP). This program links some of the country’s most recognisable symbols and involved designers such as Rudolph de Harak, Tom Geismar and Raymond Lowey. The booklet is the first to bring these symbols together, and through the words of Bill Shaffer, Lance Wyman and Valerie Pettis, brings a uniquely personal insight into the program and its ambitious outlook for Federal design throughout the 70s in the United States of America.

LogoArchive Extra Issue: Standards Manual can ordered at logoarchive.shop

LogoArchive Extra Issue: Standards Manual. Designed by Order, featuring a cover logo by Lance Wyman

As a single light booklet LogoArchive is a somewhat modest document . However, as part of a series it expresses a growing ambition. What was once the endeavour of an individual now includes a diverse and decentralised network of international researchers and collaborators. This project, made possible through new platforms, is unprecedented in its scale, documenting previously unseen work and surfacing lost stories.

These stories and their international reach form a critical part of LogoArchive. Now, the project lands on the shores of the United States of America, and in the capable hands of New York-based independent publisher Standards Manual and design studio Order.

LogoArchive Extra Issue: Standards Manual. Designed by Order. Published by BP&O

This issue, in part, is made up of some of the most recognisable symbols from the USA. These are not just part of American life but part of an international popular culture. NASA, most notably, speaks of a proud country full of ambition. Alongside these are those that are equally interesting yet largely unknown. Alongside supporting texts, these symbols build a fuller picture of what was known as the Federal Design Improvement Program (FDIP), an ambitious vision only partially fulfilled.

Order now at logoarchive.shop

LogoArchive Extra Issue: Standards Manual. Featuring the EPA and National Park Service logos by Chermayeff & Geismar Associated

As LogoArchive shares the stories of other countries, it was necessary to give the format over to those with first-hand experience, who could both define and give form to this unique American story.

Standards Manual are in a unique position, at a nexus between generations of designers, connecting pioneers such as Valerie Pettis and Lance Wyman with those making their way into the industry through carefully researched and beautifully crafted publications. Standards Manual’s experience, and deftness to tell stories and draw people in through design, has been applied to the light format of LogoArchive, giving it a new and exciting substance with a cultural significance.

LogoArchive Extra Issue: Standards Manual. Featuring the NASA logo by Bruce Blackburn

Channeling the visual language of US Federal documents of the 60s and 70s, this issue is available in one of three different Colorplan papers which hold two inserts printed on Nautilus Classic. These have been printed with a double pass of a HP Indigo black and are stitched with black staples. This issue is made up of 21pp (making it slightly larger than other issues) and features 23 logos drawn from USIA and FDIP initiatives. This includes the iconic NASA, EPA and Bicentennial logos, plus many that are lesser-known but equally fascinating.

LogoArchive Extra Issue: Standards Manual. Featuring logos by Lance Wyman

LogoArchive Extra Issue: Standards Manual. Featuring logos by Rudolph de Harak

Thanks to contributions by Lance Wyman and Richard Danne, and to the research efforts of Standards Manuals, we’re able to publish the most iconic logos to date in a LogoArchive zine. NASA, the Bicentennial logo and the National Zoo are all included! Don’t miss out!

Standards Manual would like to thank the following for their support and contributions: Richard Baird, Matt Cobrin, Greg D’Onofrio, Richard Danne, Aaron James Draplin, Tom Geismar, Joel Grear, April Harper, Jennifer Hughes, Hjalti Karlsson, Letterform Archive, National Endowment for the Arts, Valerie Pettis, Bill Shaffer, Courtney Spearman, and Lance Wyman.

LogoArchive Extra Issue: Standards Manual. Designed by Order and printed by With Print

Also included is a loose insert that can be traced over to create your own version of the USIA “star” motif, just as designer Micheal Goldberg had intented. Using red and blue bring it to life, grab a picture an tag @LogoArchive to be featured on our stories page.

LogoArchive Extra Issue: Standards Manual can ordered at logoarchive.shop

LogoArchive Extra Issue: Standards Manual. With a special USIA insert to colour in


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