BP&O’s LogoArchive marked the release of its eighth issue and third collaborative Extra Issue with a special event at Fedrigoni’s imaginative Papers Studio in London, hosting guest speakers BankerWessel, who kindly flew over from Sweden, and introducing Alan Smith of WithPrint. The event saw new and familiar faces, all of whom managed to soldier through the cold and rain to be there.
LogoArchive is a series of booklets dedicated to the modernist logo-making of the mid-century. It can be enjoyed as is and just for that. However, the ideas within these booklets, in the words of Ian Anderson “exist both on and below the surface” for anyone with the inclination to dig a bit deeper.
These zines are, perhaps, best described as “free-spaces” to explore the potential of the “total project”, that is, to conceptualise, write and design concurrently, allowing each to inform and impose on each another. For LogoArchive, just as with BP&O, ideas matter. The LogoArchive booklets function as spaces for enquiry, both abstract and concrete. Outside of the booklet, these enquiries are presented as supporting articles here on BP&O, as Zoom events and as social media posts. In this way, the project is a super-narrative, to be understood in different ways and from different points. The project is also a platform for design discourse. Below, an invitation to answer questions by Elliott Moody offered such a platform to share some more of the ideas behind this Extra Issue. The answers below are published in their entirety. You can view the TBI article here.
LogoArchive Akogare is now available on the LogoArchive.shop.
The distinctive smaller format of LogoArchive–a zine on mid-century symbols that channels the independent spirit of niche publishing–has created a space for experimentation and collaboration with those who also share a similar interest in symbols and corporate identity programmes of the past. BankerWessel is one such studio. Their brand identity work brings the spirit of mid-century form language into the present and then carries it forward into the future. This becomes the foundation of LogoArchive’s third Extra Issue; Past & Present, the eight release in the series and the first for 2020.
In the dialogue between booklet and insert (symbols past and present), two unique cover variations with symbols from 1976 and 2010) and the chronological sequence of BankerWessel’s own design process, this issue intends to be a small bookmark in time and a provocation to think about the iterative and cyclical nature of graphic design.
LogoArchive Zines are available to order from LogoArchive.Shop.