Opinion by Richard Baird.
Francina Models is a Barcelona-based fashion agency, led by Mireia Verdú, with over 30 years of experience. It was the first modeling agency in Spain to offer an acting and training academy and, over recent years, has began to diversify, committing itself to the discovery of new talent and the representation of a variety of fashion profiles and international models. With a desire to express this diversification, its 30 year legacy and a well-respected position within the industry, Francina Models approached graphic design studio Mucho to develop a new visual identity system that would reach across model and business cards, stationery, signage and online presence.
Selected by Richard Baird.
The thirteenth collection of business cards designed as part of a broader brand identity programme which has been reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast as well as material choice and print finish contribute to a distinctive and communicative brand identity. This set includes uncoated and coated boards, dyed papers, embossed surfaces and foils. Featured studios include Bedow, Shore, Spy and Socio Design. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their aesthetic.