Opinion by Richard Baird.
¡LoLa! is a craft beer collaboration between Brutal Brewing and Supper, a restaurant that serves inventive South American food with a Swedish twist, and has locations in Stockholm, Gothenburg, Visby and Åre. The beer draws its inspiration from the fusion nature of the restaurant, and is named in honour of Lola, a woman who cooks food on a beach in Brazil and is an important figure to the founders of Supper. The beer will be available at Supper restaurants, and through Scandinavian liquor chain Systembolaget.
Scandinavian design studio Neumeister were challenged with creating a label and packaging design that would make a short and lyrical name relevant to a wider audience, and to be able to transform it into a brand that is relevant to those who might buy it in other locations, outside of restaurant. Taking their cues from the Swedish and Latin American fusion of Supper, this is achieved through a duality, expressed through type and colour.
Selected by Richard Baird.
A continually updated gallery of beer branding and packaging design, reviewed and published on BP&O. This post features work by Robot Food, Perky Bros and O Street, and covers local craft beers and international brands, individual beers and packaging as part of a new brand identity system. These take a variety of approaches, from the illustrative to the typographic, the abstract to the literal and the detailed and reductive. These move between the striking, memorable and singular in concept, to those that are visually rich and story-based. Be sure to click the images to read more about the project and the intentions of each design.
Wilsons is a UK-based firm that delivers ‘individual and expert’ law services to the corporate, charity, agricultural and private sectors. Their visual identity, developed by design and strategy studio MyttonWilliams, juxtaposes the simplicity and reductionist qualities of a two-stroke W monogram, the formality and subtle technological sensibilities of a sans serif logo-type set in what looks like FS Lola, alongside the organic and humanist etched illustrative landscapes to convey an honest yet professional legal service delivered with a personal care and a customised approach.