Design studio Two Times Elliott have just published their recent brand identity work for Odmé, a Paris fashion brand that creates handcrafted, elegant and timeless accessories with understated and urban sensibilities.
The studio’s solution—which includes a logo, logotype, website and collateral—plays very well to the luxury and crafted conventions of the industry and the urban qualities of the brand through the expense of what looks like a black foil letterpress business card, the responsivity of a website that mixes street photography with decay and graffiti, plenty of space and a bold secondary serif, and the restraint and perceived exclusivity of a blind deboss leather tag.
Matthew Hilton is a designer working with De La Espada to bring together craftsmanship, premium materials and advanced manufacturing technologies to produce high quality furniture. Spin, the agency responsible for developing Matthew Hilton’s brand identity, have recently completed the packaging of his first time piece as well as the print for the launch event.
Spin’s juxtaposition of low-fi corrugated card, mechanical stamp and efficient sans-serif typography alongside the current favour for bright dyed board, foil and edge painted detail, the technicality of the illustration’s fine line weights and the contemporary geometric build of the monogram, all set set over the organic lines of a crafted wooden box, delivers high contrast and communicative impact that feels like a solid reflection of the basic functionality of a time piece and the balance between high quality craftsmanship and machined precision.
Dalaco is a UK-based family run cufflink and accessory business that has been designing for and marketing to jewellers for over 30 years. Their new visual identity, developed by design agency Believe In, marks the passing of the business from one generation to another through the contemporary rendering of a lark, a songbird that signals the dawn of a new day, that was inspired by the heritage of the family name and acts, much like a craftsman’s monogram, as a symbol of pride, care and a guarantee of quality.