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On The Fly designed by Hatch

Logo and packaging designed by Hatch for luxury men's goods retailer On The Fly

Originally an eCommerce business, On The Fly opened its first store in San Francisco during 2008, positioning itself as ‘the brand for the finer things in life’, retailing a wide range of luxury men’s goods. On The Fly approached design firm Hatch to help develop their identity to reflect this proposition and extend it across a variety of touch points.

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