Smartheart is an independent Moscow-based brand design and advertising agency that creates unique work groups for each project allowing them to draw from a variety of disciplines including architecture, music, film and public art, and describe their solutions non-standard and effective.
“We are conservative innovators. We apply new techniques and technologies, experimenting, but eliminating all that is not conducive to the disclosure of the idea embodied in the project. Priorities for the Agency: Living Identity (dynamical systems of visual identification), Ambient & Public Art (non- standard media, advertising media, monumental public art advertising) and Regional Branding (branding and positioning of cities and regions).”
We Are Tonic, formerly McDonnell Haynes, is a Toronto based advertising agency with an ‘innovative approach to solving business problems by harnessing the brainpower of an “idea collective”’. Independent design agency Blok were commissioned to develop We Are Tonic’s visual identity, following the name change, that would reflect the company’s repositioning as a big agency alternative.
Launched in 2006 Little Black Book is a printed guide for the advertising industry to share new ideas and was brought on-line in 2009 with the inclusion of new features such as e-newsletters, job boards and show reels. This year sees the launch of a new visual identity, created by Glasgow based interdisciplinary design agency Berg now Freytag Anderson, which takes a simple and literal visual approach to frame a broad variety of content.