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Ocean Premium Vodka by Alexey Seoev

Packaging with illustrative detail designed by Alexey Seoev for Russian vodka brand Ocean (Океан)

Ocean (Океан) is a Russian brand of premium vodka whose packaging has recently been re-imagined by Rostov-na-Donu (Russia) based Alexey Seoev. The illustrative design utilises a painted aesthetic, gold detailing and deep aqua green to capture the mystical qualities of early seafaring.

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Plymouth Gin by Design Bridge

Packaging with an intentionally imperfect and tinted glass design created by Design Bridge for 'super premium' Plymouth Gin

Owned by the Pernod Ricard Chivas Brothers and regionally protected, Plymouth Gin is a ‘super-premium’ product produced since 1793 at The Black Friar’s Distillery, a former monastery and the oldest distillery in England. In response to a growing and diversifying artisan market the brand approached independent and international creative agency Design Bridge to develop a solution that would replace the art deco styling of the previous packaging in favour of a more authentic and genuine solution drawn from and inspired by the distillery’s archives.

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Boddingtons designed by JKR

New packaging for Inbev's bitter ale brand Boddingtons designed by JKR

Boddingtons is a bitter ale originally brewed in Manchester now owned and distributed by Belgium based Inbev. This week sees the launch of a new can and pack design created by international design agency JKR.

After 14 years, Boddingtons has been given a fresh new look. The new packaging is designed to build on the existing equities and give Boddingtons a new level of standout. “The challenge for us was to attract a new younger audience, whilst keeping the unique character that existing consumers remember with such affection. It was vital that the new design was not retrospective, but felt modern and relevant.” 

– JKR

It is an interesting direction that manages to lighten the layout and give it a more iconic and distinctive character in much the same way Coke recently redesigned its Diet brand with bold and over-sized type. The Bees have been released from the logo lock-up and create a neat and dynamic visual device across the body of the can.