Posted: Filed under: Graphic Design Reviews, Logo Reviews, Sport | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Custom Typefaces & Logotypes, Custom Typography, Design News, Design Opinion, Design Reviews, Designed by Franklyn, Designed in New York, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Monospaced Typography, The Best Custom Logotypes, Typography, Website Design, Wordmark Design
Opinion by Richard Baird.
VonHof crafts bicycles in small batches by hand for mountain, road and cyclocross categories from its location in Hoboken, New Jersey. Keeping true to the process of crafting bikes, one that produces a range that is uniquely poised, handsome and of exceptional quality, New York graphic design studio Franklyn took a boutique approach to VonHof’s brand identity. This included wordmark and a system of typographic, pattern-based and informational components to be used in print (across bikes and promotional materials), and online.
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