Opinion by Richard Baird.
Cloudberry is a New York-based interactive design firm that specialises in simple and intuitive on-line experiences for both the financial and healthcare sectors. Brand design agency Perky Bros – commissioned to develop Cloudberry’s visual identity and website – created an abstract smile like logo-mark to resolve and express the simplicity of ideas, the positive impact these have on Cloudberry’s clients and its clients’ customers and a friendly, accessible approach.
The Lit Pub is an on-line publisher of independent authors with the aim of creating a sustainable community. Lit Pub approached South Carolina based Fuzzco to develop their new identity that blends the tangible world of books with the interactivity of the internet and includes a new logo, website, t-shirts, stickers and bookmarks.