Valentto is a Mexican cold-pressed virgin olive oil produced by Olivarera Italo-Mexicana – a Mexican Italian collaboration – created for commercial kitchen and restaurant use. Multidisciplinary design agency Anagrama recently developed a new brand identity and packaging solution for Valentto that juxtaposes the natural detail of Italian landscapes alongside the industrial utility of a square tin structural choice, described by Anagrama as being “reminiscent of an old-school automobile oil canister”, to reflect the origins of the company, the natural quality of the oil and its target market.
Winecast is a Dutch ‘online wine-tasting’, curation and delivery service that takes the likes, dislikes and habits of subscribers and provides them with a personalised and customisable collection of six wines that are then sent out each month.
Winecast’s brand identity, which consists of a logo-type, packaging, stationery and website solution developed by multidisciplinary design agency Anagrama, draws on the unbleached boards and papers of the postal service, the perforations and rippled edges of postage stamps, the efficiency of a sans-serif, and the contemporary on-trend sensibilities of a single line weight logo-mark and unites them as die cut stickers, stamps and screen prints across the uncoated surfaces of the wine boxes.
These utilitarian cues are intelligently juxtaposed alongside the detail and flourish of an old style serif logo-type to add a more conventional but clearly communicative sense of heritage and high quality to the wine’s mail-ordered convenience and its modern, algorithmic selection.
Maderista is a San Pedro-based carpentry studio with more than 30 years of experience designing and crafting custom wood furniture. Multidisciplinary design agency Anagrama were recently commissioned to develop a new visual identity for Maderista that would convey its “proficiency and expertise in a modern and all-embracing way”.