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Salvatierra designed by Anagrama

Packaging designed by Anagrama for Latin American premium goods exporter Salvatierra

Salvatierra specialises in the production and exportation of Latin American organic premium goods such as coffees and cookings oils to South Korea. The packaging for these ranges, developed by Anagrama, is an unusual mix of utility, provence and quality delivered through the typographic economy of a single condensed uppercase sans-serif, the use of plenty of unprinted space, flags, a contemporary mono-line weight logo, the flourish of neon coloured papers and the perceived luxury of a small gold foil detail.

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Olive Gold designed by Anagrama

Cold pressed olive oil packaging design by Anagrama for Olive Gold

Olive Gold is described by Anagrama, the multidisciplinary design agency behind its new packaging and visual identity, as an ‘ultra premium’ cold-pressed, extra virgin olive oil from Olivarera Italo-Mexicana that “targets the global high-end section of its category, is marketed through word-of-mouth, luxury communication channels and is only available in a few upscale gourmet stores and luxury-chic hotels.”

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Tabarka Studio designed by Anagrama

Logo and stationery design by Anagrama for handcrafted terracotta tile specialist Tabarka Studio

Tabarka Studio specialises in ‘detail-oriented’ and handcrafted tiles made from terracotta, a ‘clay-based ceramic earthenware that becomes porous when fired creating a worn-out, antique finish’. Anagrama, the design agency responsible for the studio’s visual identity and collateral, describe their approach as embracing an ‘archaic timelessness’ that reflects the products through the use of a blue and white scale pattern, tiled icon and a heavy, tactile and porous substrate.

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