Doce Cielos is a traditional handcrafted Mexican honey brand with a mission ‘to encourage the recognition and consumption of native apiculture products’ and emphasise their ‘richness in flavor, texture, color and benefits to personal health’.
The brand’s visual identity and packaging solution, developed by independent design agency Anagrama, is an unusual craft and corporate juxtaposition delivered through a well spaced but fairly neutral sans-serif logo-type, the scientific numbering of products, plenty of space alongside the very fine hand sketched bee and a raised illustrative detail that avoids the hexagonal design tropes in favour of a honey drop loop – drawing together region and product – running across the circumference of the jars.
It is a direction that while incredibly restrained in its typographical approach manages to not only balance an almost clinical consistency and high quality with a sense of handcraft and local industry but also offers an originality and conceptual richness to a visually stagnant product sector.
Bermellón is a Mexican confectionery shop that specialises in the premiumisation of traditional spicy treats typically sold on street markets. The shop’s identity and packaging, designed by Anagrama, fuses a bold and intense fluorescent colour palette with the fine detail and craft qualities of an adhesive label.
Caramela is a Monterry-based chocolate boutique and caterer that creates traditional treats inspired by European pastries. Their identity, designed by independent design agency Anagrama, is an unusual but striking mix of a sweet neon pink and clinical white, a subtle 80’s retro-fashion polkadot pattern, the practical/industrial and craft aesthetic of an unbleached and uncoated substrate, adhesives and white screen print, finished with a simple but contemporary Gotham logo-type.