Vitenparken is a science centre committed to facilitating and improving the dialogue between the bioscience research community and the general public. The centre contains an exhibit hall, cafe, dairy museum and meeting facilities set within the Campus Ås grounds of the Norwegian University of Life Sciences. As well as the science centre these grounds are home to over a 1000 scientists, a university with eight departments and 4500 students, and a number of parks.
Formerly the Norwegian Agriculture Museum, Vitenparken commissioned design studio Bielke&Yang to help them transition from museum to science centre through the creation of a new brand identity that included naming, logo, print and website design. By appropriating the practical aesthetic of science (sans-serif typography, black ink and white paper), and juxtaposing this alongside the bright contemporary energy of MVM‘s illustrative work, Bielke&Yang’s solution establishes a common yet compelling scientific accessibility.
Giant Owl is a London-based independent production company that creates television programmes, commercials and short films for clients such as Channel 4 and Rimmel London.
Design agency Alphabetical recently developed a new brand identity solution for Giant Owl—which included an animated logo, flat colour palette, glow-in-the-dark paper and bold illustrative detail—that leverages a simple observation to balance an expected technicality with a playful personality, whilst matching the company’s work and providing distinction in an increasingly overcrowded market.
Haverstock is a UK based architectural practice that specialises in public-sector projects with a strong humanistic approach that enables “clients and the people who use the buildings to have a voice, and to shape the way their building ends up”. Following the retirement of Haverstock’s founding partners design studio Spy was commissioned to develop a new brand identity for the firm—which included a new logo, logo animation, website and stationery set—that would reflect a new era now led by “younger partners with fresh ambitions and perspectives”.