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Function Engineering designed by Sagmeister & Walsh

Logotype for Function Engineering designed by Sagmeister & Walsh

Function Engineering is described by Sagmeister & Walsh, the design studio behind their new brand identity, as specialising in “mechanical design and engineering for product development within, but not limited to consumer electronics, computing and networking, mobile, medical, robotics, entertainment, commercial and industrial equipment.”

Narrowing in on Function’s expertise in designing hinge and linkage mechanisms, Sagmeister & Walsh designed a new typographical brand identity system based on a pivot system that was then expanded into a series of icons, illustrations, animated logo and patterns which were then utilised in print and online.

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Feral Sphere designed by Mind

Logo design by Mind, in collaboration with illustrator Lenia Hauser, for fashion label Feral Sphere

Established by Goldsmiths graduate Holly James earlier this year, Feral Sphere is a UK-based fashion label that creates simple, colourful and comfortable clothing and accessories made from organic cotton using 100% renewable solar and wind energy. The label’s brand identity and packaging solution, created by Mind Design working in collaboration with illustrator Lenia Hauser, was “inspired by Japanese Shinto spirits and the ghost in the TV series ‘Lost'” and utilises what Mind describe as a ‘many logos and none solution’, a technical typographic detail, an earthy material choice and the contemporary economy and impact of a green and black ink combination.

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University of the Arts Helsinki designed by Bond

Logo and coloured board business cards designed by Bond for the University of the Arts Helsinki

The Finnish Academy of Fine Arts, Sibelius Academy and Theatre Academy Helsinki merged in the beginning of 2013 into the University of the Arts Helsinki. Bond created the complete branding solution for the new university. The strategy for the identity was to create a distinctive set of logotypes based on a common design language, and to introduce an anchor symbol that acts as a point of connection between the university mother brand and the three academy brands. The simple and bold ‘X’ has plenty of meanings, just like art does. The symbol can be seen, for example, as a starting point, a destination, a meeting place, a location, a signature, an unknown force, a warning, an irritant, a question and a solution.” – Bond

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