Musical Theatre Network is a London-based organisation created to support and champion the development of new British musical theatre. The organisation’s visual identity, created by brand and design agency Glad, ‘expresses the essence of the network; connecting individuals or groups to create something new and exciting’ through an identity solution that cleverly leverages the length of the name to build a series of simple but communicative anagrams.
These are appropriately drawn from a grid-structured sans-serif logo-type built from wide and slim humanist, geometric letterforms, consistent diagonals, a contemporary single line weight and square terminals – similar to 19th century London transport signage achieving a sense pure information and communication which resonates well with theatrical expression – contained within a blackboard reminiscent of classic illuminated theatre and cinema hoardings. The result delivers conceptual and expanding richness with subtle modernistic sensibilities through smart observation and a visually straightforward combination of letter-forms.
Established in 1948 and performing on roughly 200 stages, Riksteatret is the national touring theatre of Norway currently directed by actress and politician Ellen Horn. This month sees the launch of Riksteatret’s new visual identity created by multidisciplinary design consultancy Bleed. Based around the concept of a poster and executed as a smart expanding and contracting visual device, the identity creates an interesting border for the theatre’s posters, programmes and stationery with a modernistic egalitarian sense of inclusivity.
Polish design studio For Brands (formerly Artentiko) have published images of their latest visual identity project commissioned by Wrocław based architectural studio Ideo Architekci. Based around a modular and dynamic grid based framework, modernistic typeface and a bright industrial colour palette, Artentiko’s solution manages to capture the fundamental aspect of architectural planning and a consistent but expansive approach.