Spritmuseum (formerly Vin & Sprithistoriska Museet) is a Stockholm based art gallery, museum, tasting room, meeting-place, bar, restaurant and open-air café with a unique spirit theme. Its new identity, developed by multidisciplinary design agency Stockholm Design Lab, is based around a bold word-mark constructed from a typeface now synonymous with the Absolut brand (and Swedish design) and pairs it with a simple but iconic four stroke glass illustration that neatly draws its reference from the external structure of the museum. This simplicity is reflected through a set of collateral that juxtaposes heavy headlines, underlines and small body copy that has a subtle art-house/editorial quality that looks clean and modernistic. This formality is given a light-hearted twist with a animation that alters the focus of the logo-type capturing the intoxicating theme of the venue.
Modhouse is an Australian design and building firm that specialises in sustainability, modular construction techniques and interior design. The company’s new brand identity, created by holistic design studio A Friend Of Mine, visualises their specialist approach with a set of elemental and geometric containers, bold sans serif typography and a colour palette that juxtaposes bright creative colours with warm architectural greys.
London based Mind Design has created the identity for the design component of the 2012 Milan Design Week to be held between the 17th and the 22nd of April. The event will be hosted by British industrial designer Tom Dixon at the Museum of Science and Technology and will cover a wide range of fields including technology, art and design. Mind are currently working on a 3d version of the identity which I will post as soon as it becomes available.
“Positioned within walking distance from Zona Tortona, and minutes away from Rossana Orlandi, MOST will be a focus for a group of innovative and groundbreaking designers, curators and companies who share the same global brand attributes in the fields of technology, art, design, fashion, materials, transport, publishing and new media. Each exhibitor will occupy an individual space within the 40,000sqm Museum to form one overall exhibition and theme. MOST will showcase a variety of different exhibitions, both indoor and outdoor and up to 1000sqm, with smaller exhibits positioned together creating a carnival environment.”
– Tom Dixon