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The Bone Line designed by Inhouse

Opinion by Richard Baird.

Branding for The Bone Line designed by Inhouse

The Bone Line is a New Zealand winery with a name that references the K—T Boundary, a thin band that runs close to The Bone Line’s location in the Waipara Valley, and that marks the end of the Mesozoic Era and the extinction of the dinosaurs. Auckland based graphic design studio Inhouse worked with the winery to establish a distinctive packaging and identity treatment. Like many good wine label solutions, Inhouse have taken its cues from the provenance of the wine. While conventional, this approach benefits from a significant regional prehistory that ties in well with the themes of age and vintage, and is effectively visualised through a contrast of type reduction, the detailed texture of fossil photography and a black, white and copper colour palette.

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Folk designed by IYA Studio

Block foil and coloured board collection launch invitation designed by IYA Studio for casual menswear, womenswear and footwear brand Folk

Folk is a British contemporary menswear, womenswear and footwear brand, founded in 2001, with stores across London, one in Amsterdam and collections that are stocked internationally. Folk describes its pieces as simple everyday wear with subtle, innovative and playful detailing with a focus on custom fabrics and unique trims. These values are reflected throughout its brand identity, created by IYA Studio over the course of 7 years. The studio continues to be responsible for developing and managing Folk’s identity, including its brand strategy and art direction, campaigns, retail interiors, packaging and website design, and more recently a series of block foil collection launch invitations.

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