BPO


Guggenheim Helsinki NOW by Kokoro & Moi, Finland

Opinion by Richard Baird.

Guggenheim Helsinki NOW designed by Kokoro & Moi

NOW was a free exhibition presented by The Solomon R. Guggenheim Foundation that took place throughout May at Taidehalli in Helsinki. The exhibition unveiled the six shortlisted proposals for a Guggenheim museum in the capital, visualised, analysed and interpreted data drawn from the 1,715 projects submitted, and was also a chance to view the fifteen designs that received an honourable mention.

The exhibition was extended to include workshops, events and talks to engage with a variety of age groups. These were bound by a bold and bright visual identity treatment created by Finnish graphic design studio Kokoro & Moi and utilised across flyers, signage, exhibition guides and advertising.

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Luka Žanić Photography designed by Studio8585

Opinion by Richard Baird.

Business cards with die cut detail by Studio8585 for architectural photographer Luka Žanić

Luka Žanić is a Croatian interior and architectural photographer who works with clients worldwide. He approaches each project individually, gathering information about objects, spaces and their purpose before beginning a shoot. His brand identity, designed by Studio8585 and which included stationery, poster and portfolio folder, takes advantage of a typographically challenging set of characters in the form of a monogram and uses this to frame the colour of Luka’s images and sets both of these within the context of cues associated with modern architectural identities.

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Gras & Groves-Raines Architects by Graphical House

Opinion by Richard Baird.

Gold foiled business cards for Edinburgh based Gras and Groves-Raines Architects designed by Graphical House

Gras and Groves-Raines Architects are Edinburgh-based architecture practices, and two branches of the same organisation. Gras explores experimental routes and works within commercial, public and private developments as well as exhibitions, while Groves-Raines Architects takes a more traditional approach, specialising in the conservation and restoration of existing buildings. Although their fields of expertise differ, both are bound by the shared values of a high quality holistic approach from design through to execution, and favour craftsmanship and fine detail. These values informed the development of a new cohesive brand identity for both practices, managed by design studio Graphical House, and which included logotypes, stationery, business cards and brand guidelines.

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