Faymus by Studio Brave, Australia

Opinion by Richard Baird.

Branding and animated logotype for Faymus by Studio Brave, Australia

Faymus is a Melbourne based property developer committed to building intelligent and sustainable spaces and ecosystems for tomorrow’s living in a way that is sensitive to the heritage and diversity of local communities. Property developed by Faymus is rooted in a philosophy that anticipates rather than follows change, interlinks tradition and innovation, and, working collaboratively with affiliated professionals, covers planning, build and interior design.

This philosophy and the extent of Faymus’ projects is communicated across their new brand identity, created by Australian graphic design Studio Brave, through a contrast of type, colour and image, and extending across duplex business cards and website. This was developed by Studio Brave alongside campaign work for other Faymus projects, one of which was The Hugo, also featured on BP&O.

Continue reading this article

Mamen Diego by Atipo, Spain

Opinion by Richard Baird.

Branding for Spanish architect and interior design business Mamen Diego by Atipo

Spanish graphic design company Atipo recently worked with Madrid based architecture and interior design studio Mamen Diego to create a new brand identity treatment that would extend across and unite a variety of print and digital assets. These included business cards, stationery, brochure and website.

Although there is not much information about the philosophies or positioning of Mamen Diego—their new website is yet to launch and Atipo’s documentation is short on words—the one image online and the two images in the brochure suggest that the studio plays with tradition and modernity, favours ornament and exposed architectural materials, and utilises both geometric and organic detail.

This is conveyed through Mamen Diego’s new brand identity using typographical idiosyncrasy, block foil print finish, an uncoated and tactile material choice, colour contrast, bold form, finer detail and more directly through photography.

Continue reading this article