Treadwell is a Kansas-based floor installation business that specialise in no-nonsense solutions that last. Perky Bros, the agency behind their name, visual identity and website, describe Treadwell’s philosophy as about ‘standing upright, walking the walk and empowering clients to move forward with confidence, secure in the knowledge that they’ve chosen the right product and the right people for the job’. The agency distilled this philosophy into an identity that unties the perceived strength of buffalos and geometry with the contemporary, on-trend restraint of a single consistent line weight and matching logotype.
Highpark is a new residential project located in the middle of San Pedro Garza García and described by Face – the agency behind the development’s visual identity, print work and website – as ‘arguably one of Latin America’s most affluent municipalities’ and widely credited as an “architectural masterpiece”.
Face go on to say that the “project needed to speak volumes about the brand’s commitment to creativity, sophistication, and quality of lifestyle. It was conceived by superstar Mexican architect Michel Rojkind, and envisioned as an urban development of luxury residences in northern Mexico’s most exclusive corner.” As such Face created a “clean, polished, unobtrusive aesthetic designed to beautifully showcase the project, using sharp, classic typography, and the fool-proof duo of black and gold.”
Daniel Hopwood is a small bespoke London-based multidisciplinary design studio – working within the fields of architecture, landscape architecture and interior design – that offers its clients a creative, practical and personal service.
The studio’s identity, created by Two Times Elliott, takes the often ornamental detail of monograms of the past—a traditional distillation of a craftsman’s pride in product quality and individualised service practice—and gives it a very contemporary, geometric resolution with a solid sense of structure— through a simple consistent line weight and negative space—and a duality that mixes an H with what looks like a table and chair pictogram. Set alongside the broad, generously spaced characters of a sans-serif logo-type and a striking economical single red spot colour, the identity achieves a nice but subtle thematic union of layout, build, furnishing and functionality while the use of an uncoated, mixed-fibre, recycled substrate and a blind deboss across the collateral add a crafted, sustainable undertone that conveys an appreciation for material and material texture.