As part of an identity and packaging overhaul of three of US home improvement store Lowe’s product lines, an extensive process that included naming, brand language and architecture, in-store media, packaging extensions to 250+ items, production, brand guidelines and photography, design studio United were tasked with developing the Blue Hawk brand into a proposition with more contractor credibility.
Atelier af is an international art consultancy and publishing firm based in Mexico City. This month the company launched a new visual identity based around an unusual and unique double monogram, created by independent and multidisciplinary design agency Blok, that fuses and contrasts forms that convey classic artistic ideals such as emotion, individuality and expression and the modernistic themes of systems, pragmatism and objectivity.
Lambe & Nieto is a Valencia based company that provides translation services to clients in the fields of contemporary art, architecture, design and emerging technologies. Their new visual identity, created by multi-disciplinary design agency Boscos, mixes a logo-type, simple roundel, uncoated material choices and a hand-embossed finish to capture the professional but personal qualities of the brand and hint at the sectors they service.