Opinion by Richard Baird.
Collective is a contemporary visual arts organisation founded in 1984 to help new and emerging artists exhibit their work in Scotland’s capital city Edinburgh. The organisation delivers a diverse programme of new exhibitions and commissions, and is described as being “fundamental to the cultural vitality of the country”. Following a move to The City Observatory, Glasgow based design studio Graphical House worked with Collective to develop a new brand identity that would challenge the ‘white space’ gallery convention and give them a contemporary voice within Edinburgh.
Slåke is a small furniture manufacturer, located in Norway’s Hjelmeland, with a heritage that dates back to 1938. Although it produces a variety of contemporary pieces it is also known throughout Scandinavia for making jærstol, a traditional, high quality, wood and reed chair.
As part of its 75th anniversary Slåke commissioned Ghost to develop a new brand identity—which went on to include logotype, stationery, print and website design—that would reflect its continued commitment to the creation of new classics, influenced by the ‘Nordic design language’, and crafted by its team of ‘young, innovative designers’, and to safeguard its heritage whilst looking to the future.