New York-based studio DIA have developed the brand identity for Fin Collective, a new custom surfboard business from Rick Malwitz, a craftsman who began producing boards in 2004 from a ‘dusty basement in landlocked Philadelphia’. DIA’s solution establishes a minimal but professional platform which avoids the over-enthusiastic, excessive energy and sharp design cues typically associated with the industry, in favour of a restraint and consistency that conveys high quality, craft and Rick’s close personal relationship with the sport, through an abstract logo-mark, uppercase logotype, personal photography and broadly-spaced lowercase typography.
The Finnish Cultural Institute for the Benelux (Fins Cultureel Instituut, Institut Culturel Finlandais) is a non-profit organisation that promotes Finnish arts and culture to the Benelux countries of the Netherlands, France and Belgium, with the intention of fostering collaborative opportunities for artists and organisations within the fields of music, literature, design, cinema and the performing and visual arts. The institute’s visual identity, designed by creative agency Kokoro & Moi, juxtaposes the horizontal, modernist formality and contemporary professionalism of a broadly spaced, uppercase and geometric sans serif execution of one language with the slanted, stamp and craft-like treatment of another.
Stockholm based graphic and product design studio Bedow recently developed a new visual identity and stationery solution for Askeroths Trappor och Räcken, a small Swedish manufacturer of specialist staircases.
Based around a simple but identifiable abstraction, the logo-mark captures the elemental, functionality and practicality of staircases and the solid technical abilities of the craftsmen through the combination of a single, consistent line weight, basic geometry and nice balance of positive and negative space.