Jorge Diego Etienne is a Monterrey (MX) based industrial designer and studio owner. His new identity, created by multidisciplinary design agency Savvy, neatly contrasts technical and professional precision with a sense of personal handcraft through a complementary combination of tall geometric letterforms and curved terminals—executed across a monogram and logotype, the utilisation of grids, guides and fine lines, uncoated material choices, a blind emboss and the modular sticker and hand stamped print finish of the collaterals. The colour palette offers a similar juxtaposition and duality through the clinical and efficient use of white space and the contemporary creativity (and single colour restraint) of a vivid red.
Nostalgi is a hat and shoe rack, now considered a Swedish furniture classic, designed by Gunnar Bolin in 1937 and manufactured by Essem. Taking its cues from Essem’s functionalist past and artisanal manufacturing processes, Stockholm based graphic and product design studio Bedow, developed a packaging solution for Nostalgi that contrasts two vastly different sizes of Futura, reflecting the products bold, iconic style and attention to detail, set across an uncoated, unbleached substrate as a single colour print treatment that neatly draws together the aspects of art, craft and modernistic design principles. The off-the-edge type bleed is a nice reference to the modular and extendable nature of the product that really compliments the width of the packaging.
Central Magazine is a Spanish based art, design, fashion and pop culture print and digital magazine. Their identity, designed by freelance graphic designer Leon Jorge, mixes a bold sans serif logo-type, an uncoated material choice and stamp based print treatment to capture the craft and the grounded, homespun themes of the publication.