Back in November 2011 Rewined, a soy wax candle range set in a cut wine bottle, launched a new packaging solution created by Charleston-based independent design agency Stitch. I described the project in my original post as neatly resolving the themes of candle and wine craft, vintage and heritage through a diverse but coherent combination of earthy textures, a recycled letter-pressed label, hand stamped stickers, a simple identity solution that draws together origin and local industry through a classic circular crest lock-up with aged and humanist imperfections, alongside a bright ‘wax’ seal token and hand signed detail.
Stitch followed this up in 2012 with a number of other brand assets that shared and expanded on the craft cues and textures of the product with a lovely two-ply, uncoated, unbleached board and a light veneered business card with sticker detail, the brass screws of a catalogue, the deep green of a tape and the grain sack-like qualities of a string-tied canvas bag.
For 2013 Stitch has continued to broaden the Rewined brand experience with custom printed boxes made of unbleached board, cloth bags and match tubes with hand drawn illustrative and typographic detail that convey the recycled, wine bottle origins and crafted nature of the candles. Stitch explain on their website that these additional details serve as a giveaway to loyal customers and make giving and receiving a Rewined candle even more fun.
BTP, formerly Beyond The Pixels, is a Melbourne-based design studio who take an interdisciplinary approach that blends the practices of design, technology and branding to create modern interactive products, and describe themselves as having a reputation for “delivering progressive brands and websites”.
Their recent rebrand, in pursuit of a “simplified vision”, reduces their identity to a three character sans-serif logo-type set alongside embossed signature detail executed by hand and across dyed, uncoated substrates.