Established in 2007 The Lollipop Shoppe is a contemporary retailer designer furniture and accessories located in Brighton, UK. With its own range in development and another store set for London they challenged Studio Makgill to develop an identity that could reflect their growing ambitions, convey a straightforward business nature and unify the shop’s modern and classic product ranges.
Moxham is the fashion label of designer and MA student Madeleine Moxham. Under the maxim ‘wearable construction’ her new identity, designed by London-based The Consult, emphasises the geometric and utilitarian nature of her work through an unusual and unique MX monogram.
Opinion by Richard Baird
Peter Bailey Company is an international representative of unique and talented photographers and digital artists. Since its founding in 1982 it has grown internationally, and now has offices in both London and New York and commissions photo, motion and CGI work for a global client base. Their new visual identity, designed by creative agency Bunch, utilises negative space in the creation of a colourful PB monogram and is bold and confident in its consistent application and relationship with photography. This post was originally published June 2011, and was update October 2017 with more images.