Opinion by Richard Baird.
Cloudberry is a New York-based interactive design firm that specialises in simple and intuitive on-line experiences for both the financial and healthcare sectors. Brand design agency Perky Bros – commissioned to develop Cloudberry’s visual identity and website – created an abstract smile like logo-mark to resolve and express the simplicity of ideas, the positive impact these have on Cloudberry’s clients and its clients’ customers and a friendly, accessible approach.
Eclectic-Mix is a fashion accessory label created by London based designer Rebecca Scott who has a diverse background in the luxury goods industry. She approached independent design agency Because Studio to develop an identity that would capture the fine detail, elegance and duality of her collection.
Brian R Richards (BRR) is a brand strategy and design firm based in Auckland, New Zealand. Their identity, a triple letter monogram, is part of a complete and bespoke typeface solution that explores the ideas of reductionism and the balance between type, form and shape.