“Etxe is a small, innovative industrial design studio based in Mexico City. Their philosophy is to design to the very essence of a product. There is no room for extraneous elements; they believe that the beauty and artfulness of a product lies in its purest functionality. The identity itself is thus a distillation of their unique approach.”
Briggs & Cole is a Glasgow-based art and design partnership that specialises in the creation of ‘statement’ products for interior settings. The company commisioned independent design studio Effektive, now Freytag Anderson, to resolve their unique, practical and simple approach to high quality design through a new brand identity solution.
Commando Group is an Oslo based, multi-disciplined, visual communications agency. Towards the end of last year the group embarked on a rebranding exercise replacing their previous running horse logo-mark and script logo-type with a simple, geometric head, utilising chess as an analogy to deliver a clearer, less superflous and more authoritative brand message.