BPO


John Reynolds’ Blutopia by Inhouse, New Zealand

Opinion by Richard Baird.

Graphic design by Inhouse for John Reynolds' Blutopia

John Reynolds is a New Zealand based contemporary artist, Arts Foundation Laureate, Sydney Biennale headliner and Walters Prize nominee. John began painting large abstract panels, however, has moved towards creating work with a typographic and structural foundation and has embraced smaller formats which has, amongst others, included postcards and stamps.

Blutopia is a full colour reproduction of John Reynolds’ Bluetopia series from 2014 which uses form, image, type and composition, bound by the theme of blue, to draw on association and make connections that are both visceral and intellectual. These connections are explored by Laurence Simmons as complimentary essays.

Blutopia is published by Six Point Press, is a collaboration with creative director Arch MacDonnell, and features cover and layouts by Aukland based graphic design studio Inhouse.

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The Bone Line designed by Inhouse

Opinion by Richard Baird.

Branding for The Bone Line designed by Inhouse

The Bone Line is a New Zealand winery with a name that references the K—T Boundary, a thin band that runs close to The Bone Line’s location in the Waipara Valley, and that marks the end of the Mesozoic Era and the extinction of the dinosaurs. Auckland based graphic design studio Inhouse worked with the winery to establish a distinctive packaging and identity treatment. Like many good wine label solutions, Inhouse have taken its cues from the provenance of the wine. While conventional, this approach benefits from a significant regional prehistory that ties in well with the themes of age and vintage, and is effectively visualised through a contrast of type reduction, the detailed texture of fossil photography and a black, white and copper colour palette.

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Space Division designed by Inhouse

Opinion by Richard Baird.

Logotype designed by Inhouse for award-winning Auckland based architectural practice Space Division

Space Division is an architectural studio established in 2010 with an office in Auckland, New Zealand. It looks to contribute to and positively impact on the lives and environments of its clients and the communities it serves by producing simple and succinct spaces.

The studio describe their projects as being inclusive and client-focused with physical constraints, budgets, time frames and compliance being carefully considered and incorporated into their work across commercial, urban infrastructure and residential architectural fields.

These values and project considerations, as well as Space Division’s agile, dynamic and easily scalable approach, is reflected in their name and new brand identity, created by Inhouse. This included a flexible logotype, stationery set, business cards, print portfolio, project photography and website.

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