BPO


East Sydney Early Learning Centre by Toko, Australia

Opinion by Richard Baird.

Signage and wayfinding designed by graphic design studio Toko for East Sydney Early Learning & Community Centre

East Sydney Early Learning & Community Centre is a state of the art space located on Bourke Street. It provides childcare places for parents living or working in the inner city suburbs of Sydney. The centre, designed by ABA Architects, features five play rooms set over three levels, indoor playground on each floor and an open-air play area on the top floor. The space also includes a distinctive signage and wayfinding system, developed by Australian graphic design studio Toko, inspired by children’s building blocks.

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IDES by Swear Words, Australia

Opinion by Richard Baird.

Business card with blind emboss and white block foil detail by graphic design studio Swear Words for Melbourne restaurant Ides

IDES began as a monthly pop-up restaurant with an inventive approach to cuisine, created by former Attica sous chef Peter Gunn. A year into the business, and to coincide with the development of a permanent space in the Melbourne suburb of Fitzroy, Peter Gunn worked with graphic design studio Swear Words to develop a new visual identity that would more effectively express the level of quality and service at IDES. Swear Words’ work manages to capture a sense of the immediacy of ideas and the quality of the final dishes through a juxtaposition of typographical utility, materiality, form and image across business cards and menus.

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Embla by A Friend Of Mine, Australia

Opinion by Richard Baird.

Wordmark, custom typeface, menus and business cards by A Friend Of Mine for Melbourne restaurant and wine bar Embla

Embla is a new wine bar and restaurant located in Melbourne’s inner city, created by Christian McCabe, the man behind The Town Mouse. It has an interior of wood surfaces, exposed floor beams and brick walls, warm low hanging lighting and a large frameless glass front. Embla’s brand identity, designed by local graphic design studio A Friend Of Mine and based around a custom typeface, draws its inspiration from the hand painted vintage signage that proliferates the neighbourhood, and is visualised as a custom typeface. Alongside torn paper, fabric texture and stained timber, this links menus, business cards and website.

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