Persillade is a Melbourne cafe opposite Jolimont Station with a large double shop front and an interior of reclaimed wood and bottles, white tiles, steel, glass and classic furniture. Design studio Clear were commissioned by owners Aidan and Tanya Raftery to develop a graphic identity for the cafe that would bring some “much needed soul, texture and community to the very private neighbourhood of East Melbourne”. This went on to include a custom logotype, print assets such as menus and wine labels that feature illustration by Oslo Davies, as well as signage and interior design.
Amo Store is a soon to launch Melbourne based men and women’s shoe boutique that will retail a curated collection of familiar brands and exclusive independent labels as well as clothing and accessories ranges to match. The store recently commissioned Studio SP-GD to develop a ‘simplistic’ brand identity that would effortlessly extend across a variety of formats.
Le Naturel is an all-natural wine created without the use of sulphites by Spanish producer Vintae. Vintae describes itself as an innovative, young and dynamic enterprise, representing the avant-garde and revolutionising different aspects of the wine-growing industry.
The wine’s packaging, developed by Moruba, embraces an unusual and distinctive change in communicative priorities, discarding the perceived high qualities of foil and tactile papers, verbose narrative, the themes of heritage, craft and provenance typically associated with the industry and instead leverages an increasing popularity for typographic and ink austerity. This approach places weight on a single piece of information—the established relationship between freshness and best-before dates—and utilises ubiquitous sans-serif typography to convey this with honesty and precision whilst reflecting the brand’s avant-garde approach.