BPO


Bundle designed by The Company You Keep

Logo and debossed tag designed by The Company You Keep for curated mum-to-be hospital bag service Bundle

Bundle is a service established by Sarah Cole that provides mums-to-be with a curated bag containing everything they need for their stay in hospital. Melbourne based design studio The Company You Keep (TCYK) developed a visual identity for Bundle that, through colour, bold sans-serif typography, the high quality perceptions of embossed and debossed print work and plenty of space, reflects the quality of the products and the “softness, tranquility and security” that the service aims to help with during the “frenzy of birth”.

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Bindle designed by Swear Words

Logo and copper block foil stationery design by Swear Words for Bindle

Established by Catherine Blackford in 2012, Bindle is an Australian mail-order, gift-box service that bundles handmade artisanal food, drink, home and kitchenware products for occasions and individuals under labels such as ‘A Bit On The Side’, ‘Breakfast In Bed’ and ‘For The Hostess’.

Drawing on the name bindle, a folded canvas sheet carried as a small sack over the shoulder with a stick, the service’s identity, developed by Swear Words, utilises a printed textile pattern across the tactile, earthy textures of an uncoated, unbleached material choice and a string tied detail across the boxes alongside the high quality of a copper foil treatment to, like their work for Crabapple Kitchen, provide a contemporary finish to traditional, communicative craft cues but infused with the underlying theme of travel that conveys the delivered nature of the service.

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Crabapple Kitchen designed by Swear Words

Logo design by Swear Words for Crabapple Kitchen

Located on Hawthorn’s Glenferrie Road, Victoria, Crabapple Kitchen is a ‘high-end café/wine bar’ with an ever-changing menu of simple, rustic and seasonal Italian, French and Spanish cuisine created from local produce and served in a ‘homely and light-hearted environment’ – derived from the French and Italian countryside – made up of ‘beautiful fabrics, French pantries, hanging copper pots, comfy banquettes and an open fireplace’.

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